今年以来，化销华中聚焦拓展高附加值产品聚乙烯醇市场，积极开发新客户，加大新产品开发推广力度，截至7月底，聚乙烯醇产品直销量同比增长27%。

该公司细致开展终端客户走访调研，聚焦重点行业营销，扩大重点领域市场份额，不断加大行业头部客户开发力度。1月至7月，走访客户80家，开发多家直供客户，分别与涂料、防水等行业客户建立合作关系。

为满足客户个性化需求，化销华中聚乙烯醇团队坚持“基础+高端”战略，发挥协作效能和作战合力，通过联合企业走访、制定产品开发方案、定期召开产销对接会等措施，助力宁夏能化成功研发聚乙烯醇专用料并投放市场。截至7月底，该专用料销量同比增长32%，高附加值产品销量占比进一步提升。

Since the beginning of this year, the company has focused on expanding the market of high value-added products polyvinyl alcohol, actively developing new customers, and increasing the development and promotion of new products. By the end of July, the direct sales volume of polyvinyl alcohol products increased by 27% year-on-year.

The company carefully carried out end customer visits and surveys, focused on key industry marketing, expanded market share in key areas, and continuously increased the development of industry head customers. From January to July, visited 80 customers, developed a number of direct supply customers, and established cooperative relations with customers in coating, waterproof and other industries.

In order to meet the individual needs of customers, the PVA team adheres to the strategy of "foundation + high-end", gives full play to the effectiveness of cooperation and combat force, and helps Ningxia NVA successfully develop PVA special materials and put them on the market through joint enterprise visits, formulating product development plans, and regularly holding production and marketing matchmaking meetings. As of the end of July, sales of the special materials increased by 32% year-on-year, and the proportion of sales of high value-added products further increased.