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摘要:今年以来,江苏宿迁石油细化经营措施,落实节日营销,全力拓市扩销增效。前5个月,超额完成成品油零售任务,任务完成率居省公司首位。该公司及时掌握市场变化,逐站研究营销重点,结合周五“会员日”、爱跑体验日、洗车服务提升活动,掌握客户潜在需求,吸引客户进站..
今年以来,江苏宿迁石油细化经营措施,落实节日营销,全力拓市扩销增效。前5个月,超额完成成品油零售任务,任务完成率居省公司首位。 该公司及时掌握市场变化,逐站研究营销重点,结合周五“会员日”、爱跑体验日、洗车服务提升活动,掌握客户潜在需求,吸引客户进站加油。加大对农机用户、物流园等重点客户走访力度,增设加油送餐、免费加水等便民服务。组织实操技能师资培训,运用示范队等培训载体,抓实员工基本功训练,提升操作技能。落实党团员节假日、高峰时段到站帮扶,减轻一线压力,提高服务效率。 Since this year, Jiangsu Suqian Oil has refined management measures, implemented holiday marketing, and made every effort to expand the market and increase efficiency. In the first five months, the retail task of refined oil products was overcompleted, and the task completion rate ranked first in the provincial company. The company timely grasp the market changes, station by station research marketing focus, combined with Friday "member day", love running experience day, car wash service promotion activities, grasp the potential needs of customers, to attract customers into the station refueling. Increase visits to key customers such as agricultural machinery users and logistics parks, and add more convenient services such as refueling, food delivery, and free water. Organize practical operation skills teacher training, use demonstration teams and other training carriers, grasp the basic skills training of employees, improve operational skills. Implement the Party members during holidays and peak hours to help the station, reduce the pressure on the front line, and improve service efficiency. |