自仪征化纤300万吨/年PTA装置开车以来，化销华东全面分析市场供需变化，创新营销策略，截止8月中旬，已累计销售仪征化纤PTA 28.2万吨，基本实现满产满销，并推广至聚酯、涂料、非纤等下游多个领域。这不仅成功推动了仪征化纤 PTA 的多渠道销售，也为企业的可持续发展奠定了坚实的基础。

4月，仪征化纤新装置成功投产，加之同期民营企业370万吨/年新增产能的陆续投放，预计到2024年底，华东区域将有共计1890万吨的新增和恢复产能投入市场，这给华东地区乃至全国PTA供需格局带来极大冲击。在这一背景下，仪征化纤PTA销售面临着前所未有的挑战。

为有效应对激烈的市场竞争，化销华东PTA团队积极开展市场调研，深入了解不同应用领域的主流聚酯厂家需求特点，结合仪征化纤新装置产能实际，制定了针对性的市场策略，开展仪化PTA产品销售推广。在定价政策上，化销华东灵活运用市场机制、跟随市场主流价格，在锚定出厂价确保企业效益的情况下，采用量价配合、区域定价、包装方式差异等政策，迅速打开PTA销售市场；在物流优化方面，化销华东联合仪征化纤及化工物流，综合考虑客户订单采购量，明确散料为主、吨包为辅的包装方式和相关配套的物流交接流程，形成了大单水路集中发运、小单公路散车多发的运输方式。在出口方面，化销华东与化销国贸紧密合作，向海外客户寄送样品，为仪征化纤PTA开拓国际市场奠定了坚实基础。

Since Yizheng chemical fiber 3 million tons/year PTA device started, Huadao East China comprehensive analysis of market supply and demand changes, innovative marketing strategies, as of mid-August, has accumulated sales of Yizheng chemical fiber PTA 282,000 tons, basically achieve full production and full sales, and promoted to polyester, coatings, non-fiber and other downstream fields. This not only successfully promoted the multi-channel sales of Yizheng Chemical fiber PTA, but also laid a solid foundation for the sustainable development of the enterprise.

In April, Yizheng chemical fiber new equipment successfully put into operation, coupled with the 3.7 million tons/year of new capacity of private enterprises in the same period, it is expected that by the end of 2024, East China will have a total of 18.9 million tons of new and restored capacity into the market, which will bring great impact to East China and even the national PTA supply and demand pattern. In this context, Yizheng chemical fiber PTA sales are facing unprecedented challenges.

In order to effectively cope with the fierce market competition, Huadong PTA team actively carried out market research, in-depth understanding of the needs of mainstream polyester manufacturers in different application fields, combined with the actual production capacity of Yizheng chemical fiber new equipment, formulated targeted market strategies, and carried out sales and promotion of Yizheng PTA products. In terms of pricing policy, Huadong flexibly uses the market mechanism, follows the mainstream price of the market, and adopts policies such as quantity and price coordination, regional pricing, and packaging differences to quickly open the PTA sales market while anchor-fixing the ex-factory price to ensure the efficiency of the enterprise. In terms of logistics optimization, Huadao East China joint Yizheng chemical fiber and chemical logistics, comprehensive consideration of customer order purchase volume, clear bulk material mainly, ton package as a supplement packaging and related logistics handover process, formed a large single waterway centralized shipping, small single highway bulk vehicle multiple transport mode. In terms of export, Huadun East China works closely with Huadun International Trade to send samples to overseas customers, laying a solid foundation for Yizheng Chemical fiber PTA to open up the international market.