福建石油直分销量同比增长18.5%
责任编辑:cnlng    浏览:51次    时间: 2024-07-02 11:29:26    | 来源:中国石化报   

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摘要:今年以来,福建石油坚持以强服务、提管理、拓市场为宗旨,因地制宜推出“2+6+N”高价值服务,客户满意度及直分销量持续提升。截至6月23日,直分销量同比增长18.5%。该公司通过排查空白市场,紧抓基建工矿、物流运输等需求,地毯式摸排走访客户,深挖下沉市场消费潜力..

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今年以来,福建石油坚持以强服务、提管理、拓市场为宗旨,因地制宜推出“2+6+N”高价值服务,客户满意度及直分销量持续提升。截至6月23日,直分销量同比增长18.5%。

该公司通过排查空白市场,紧抓基建工矿、物流运输等需求,地毯式摸排走访客户,深挖下沉市场消费潜力,优化竞争策略,实现精准引流,推动市场份额进一步提升。以客户为中心,提高服务水平,制作油库提油等操作流程视频,方便直分销客户操作,不断优化主动配送流程,客户满意度进一步提升。定期梳理客户档案,对客户用油需求、用油周期进行梳理,紧盯工程项目进度,根据“客户画像”推介油品、易捷商品及增值服务,增强客户黏性。

Since the beginning of this year, Fujian Petroleum has adhered to the purpose of strong service, management and market expansion, and launched "2+6+N" high-value services according to local conditions, and customer satisfaction and direct distribution sales have continued to increase. As of June 23, direct distribution sales increased 18.5% year on year.

The company through the investigation of the blank market, closely grasp the needs of infrastructure industry and mining, logistics and transportation, carpet layout visit customers, deep mining the consumption potential of the sinking market, optimize the competitive strategy, achieve accurate drainage, and promote the further improvement of market share. Customer-centric, improve service level, production of oil depot extraction and other operation process videos, facilitate direct distribution customer operations, and constantly optimize the active distribution process, customer satisfaction further improved. Regularly comb customer files, sort out customer oil demand and oil cycle, keep an eye on the progress of engineering projects, and promote oil products, easy goods and value-added services according to the "customer portrait" to enhance customer loyalty.


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